CHIEF EXECUTIVE OFFICER
Brett Rogoff started his career in Los Angeles at public relations firm, BNC PR, working in the entertainment marketing division with such clients as Dom Perignon, Grand Marnier, Moët & Chandon, JP Tod’s and Hush Puppies. After moving to Manhattan in 2000 with the firm to help establish its presence on the East Coast, he cultivated a unique group of pop culture trendsetters across the country on behalf of Guinness, Maxim magazine, Zino Platinum cigars and PlayStation.
In 2003, Rogoff joined forces with Noah Tepperberg and Jason Strauss at Strategic Group to expand their footprint outside New York City. Within a year, the agency signed the portfolio of Absolut Spirits Company brands, the Heineken USA portfolio as well as Jaguar Motors and Mercedes Benz to multi-year contracts managing national events, celebrity outreach and consumer promotions.
During his tenure, Rogoff was appointed CEO, established a Sales Specialist department to support client efforts to engage trade relationships and led a management buyout of Strategic Group and its assets. Today, the agency has grown to 200+ full-time and 2,000+ part-time employees worldwide.
Rogoff currently serves as Membership Chair of his YPO chapter, is an Executive Director for Prevention 1st, a non-profit that educates and spreads awareness about safety for at-risk individuals, and serves on the Board of Trustees for The Cooke School and Institute in Manhattan, whose mission is to educate and empower children with special needs to live independent lives.